Howseen Academy · Free course
Get your brand recommended by AI
A free course in four modules, from the market to the product: why ChatGPT, Gemini and Google AI name one brand and not another, how to measure it, what to change, and how to do it with Howseen.
By Raphaël Aubry, founder of Howseen AI · Updated Why this course
Why learn GEO now?
Because more and more buyers read an AI answer before they visit any website, and that answer names only a few brands. Being one of them is now a skill you can learn.
When a Google AI summary appears, people click a classic result in 8% of visits, against 15% without one, and click a link inside the summary in 1% of visits (Pew Research Center, 900 U.S. adults, July 2025). About 18% of the Google searches in that study showed an AI summary, and 88% of those summaries cited three or more sources.
Google confirms that AI Overviews and AI Mode can run several searches for one question and show a wider set of links than a classic search (Google Search Central, AI features and your website). And research shows the way a page is written changes its visibility in AI answers, by up to 40% in the KDD 2024 GEO paper (Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024).
“There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.”
Our own data adds the field view: 5,331 answers from five AI engines, citing 41,711 links from 5,724 domains, show that each engine reads different sources (Howseen study). This course turns that into a method.
How it works
How is the course organized?
Four modules in a strict order, from why to how: understand, measure, act, then use Howseen. Each lesson takes a few minutes and ends with what you can now do.
- Understand GEO: the market and the mechanism. No tool needed.
- Measure: the right questions, the four numbers, the sources behind the answers.
- Act: technical access, content worth quoting, trust and mentions elsewhere.
- Use Howseen: setup, connections, dashboard, Action Plan, Content Plan and progress, click by click.
Words you do not know are in the glossary. Each lesson links to the free tools that let you check your own site as you go, like the AI crawler checker.
Module 1 · 26 min
1. Understand GEO
Why AI recommends one brand over another, what a mention and a citation are, and how the main AI engines differ. No tool needed, just the market.
Start here even if you already know SEO. These four lessons give you the vocabulary and the mechanism behind every number you will see later.
Module 2 · 14 min
2. Measure your AI visibility
Choose the buyer questions to track, read the four numbers that matter, and find the sources AI reads. Measurement first, so your actions aim at the right target.
You cannot improve what you do not measure, and you cannot measure well with the wrong questions. These three lessons set up a measurement you can trust.
Module 3 · 16 min
3. Act on your site and beyond
Make your site readable by AI, write pages AI can quote, and earn the trust and mentions that put your brand in the answer. The playbook, with sources.
Three levers move AI answers: technical access, content worth quoting, and what other sites say about you. One lesson for each, in that order.
Module 4 · 39 min
4. Use Howseen step by step
Set up your brand, connect Search Console, Bing and your website, read your dashboard, and run your Action Plan and Content Plan. One lesson, one task, down to the click.
For Howseen users and anyone who wants to see how the method runs in practice. Every label in quotes is the exact name you see on screen.
Reference
Where do you look up a word?
In the glossary: 30 GEO and Howseen terms explained in one or two plain sentences, from fan-out query to share of voice. Keep it open while you read.
Questions, answered
Is the Howseen Academy free?+
Yes. Every lesson is free to read, with no signup. Modules 1 to 3 do not need any tool. Module 4 shows how to do the same work with Howseen.
Who is this course for?+
Founders, marketers, SEO and content teams, and agencies who want their brand, or their clients' brands, named in ChatGPT, Gemini, Perplexity and Google AI answers. No technical background is needed.
In which order should I read the lessons?+
In order. Module 1 explains the market, Module 2 how to measure, Module 3 what to change, and Module 4 how to use Howseen. Each lesson links to the next one.
Do I need Howseen to apply what I learn?+
No. Modules 1 to 3 work with free tools and by hand. Howseen automates the tracking, the action plan and the writing, which Module 4 shows step by step.
How often is the course updated?+
When the engines or the product change. Each lesson shows its last update date, and product lessons quote the labels exactly as they appear in Howseen.
Where do I find the course from inside Howseen?+
Click your name at the bottom of the left menu, then Howseen Academy.
Ready to see where you stand?
Start the 3-day free trial: Howseen asks your buyer questions on the AI engines, shows who gets named instead of you, and builds your action plan.
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