New data: Google AI cites YouTube in 45% of answers. ChatGPT, never.

Free tools / E-E-A-T Checker

Does this page look trustworthy to AI?

We check your page for 7 E-E-A-T signals AI answers lean on: a named author, a real date, Organization schema, real social links, outbound citations, an about/contact page and HTTPS.

By Raphaël Aubry, founder of Howseen AI · Updated

Free, no signup. Your result shows right here.

How it works

E-E-A-T, Experience, Expertise, Authoritativeness, Trust, is Google's framework for judging whether content can be trusted. AI answer engines lean on the same signals to decide which pages to cite. We check your page for 7 of them.

“The focus on E-E-A-T can help you calibrate your sites in order to make sure that they're providing a satisfying experience, and that they're trustworthy.”

Google Search Central, Creating helpful, people-first content
1

Paste a URL

An article, a product page or your homepage.

2

We check 7 signals

Author, date, Organization schema, social links, outbound citations, about/contact, HTTPS.

3

Fix what's missing

Each check explains exactly what to add.

FAQ

Short answers to the questions people ask most before they run the E-E-A-T checker, based on what the tool actually checks.

Is E-E-A-T a ranking factor?+

Google says E-E-A-T itself is not a single ranking signal, it is a framework raters and systems use to judge content quality. AI answer engines look for the same underlying signals, a named author, a real source, when deciding what to cite.

Why does an author matter for AI citations?+

A named, identifiable author with credentials is a trust signal that both search quality raters and AI systems can check, unlike anonymous content.

Do I need all 7 signals?+

No single signal decides a citation. Each one adds to how trustworthy the page looks; fixing the ones marked as a problem is the highest-leverage place to start.

What counts as an authoritative outbound link?+

A link to a primary source such as official documentation, research, or a .gov, .edu or Wikipedia page, used to back up a factual claim on your page.

Go further: Generate Organization schema for your page

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Each free tool answers one question about how AI assistants see your brand. Together they cover visibility, crawling, llms.txt, searches and schema.

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Sources

The official documentation this tool follows, from Google's own quality rater guidelines and search documentation.

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