Product · White-label reports
White-label AI visibility reports, under your brand
Show each client how ChatGPT, Gemini, Perplexity and Google's AI answers talk about them, in a report that carries your agency's name, logo and color.
By Raphaël Aubry, founder of Howseen AI · Updated 
Definition
What is a white-label AI visibility report?
A white-label AI visibility report shows a client how AI engines answer their buyers' questions, branded with the agency's identity instead of the tool's.
Your clients ask whether ChatGPT recommends them. A white-label report answers with their numbers and your name on it, so the insight, the follow-up and the retainer stay with your agency.
Why it matters
Why clients ask their agency about AI answers
Clients see fewer clicks from search when AI answers the question first, and they expect their agency to measure it.
In a Pew Research Center analysis of Google searches, people clicked a traditional result in 8% of visits when an AI summary appeared, against 15% without one. Gartner predicted that search engine volume would drop 25% by 2026 because of AI chatbots and virtual agents, and research on generative engines shows that how a page answers a question changes how often it is cited (Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024).
“Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf.”
A report under your name shows the client you saw it first, with their own numbers.
What's inside
What your clients see
Each shared report is a public, frozen link with the client's visibility, competitors, top prompts and recommendations, branded with your agency.
- Your identity: agency name, logo, website and report color (or each client's own brand color).
- “Prepared for [client] by [agency]”: the report never shows Howseen.
- Visibility and competitors: how often AI names the client, and who it names instead.
- Top prompts and recommendations: the questions that matter and what to do next.
- A frozen link: the numbers of the day you shared it, so the report does not change under the client's eyes.
For agencies
Track every client, report under your brand
Howseen tracks each client's buyer questions on five AI engines, then writes and publishes the content that closes the gaps, while you keep the client relationship.
Set your agency identity once in Settings. Then share a report from any client's dashboard, or from your AI assistant through the MCP server. See the agency plans on the agency pricing page and how agencies use Howseen in GEO for agencies.
Report AI visibility under your agency's name
Start a 3-day free trial and share your first report. Cancel in 1 click.
Plans
Which plans include white-label reports?
White-label reports are included in every Business plan, and on Starter or Pro from 2 paid sites.
| Starter | Pro | Business | |
|---|---|---|---|
| Price | €39/mo | €79/mo | from €219/mo |
| Buyer questions | 20 | 50 | 100 to 300, shared by 3 brands |
| AI engines | 3: ChatGPT, Gemini, AI Overviews | 5: + Perplexity, AI Mode | 5 + Claude |
| Runs | every 3 days | every 3 days | daily (Claude every 3 days) |
| Competitors per brand | 3 | 5 | 5 |
| Articles per 30 days | 4 | 15 per brand | 30 for the account |
Business shares 100 to 300 buyer questions across 3 brands and checks them daily. Prices on the pricing page.
Questions, answered
Can I remove Howseen's branding from client reports?+
Yes. Shared reports carry your agency's name, logo, website and color, read “Prepared for [client] by [agency]”, and never show Howseen.
Which plan includes white-label reports?+
Every Business plan, and Starter or Pro from 2 paid sites.
What does a shared report contain?+
The client's AI visibility, competitors, top prompts and recommendations, frozen on the day you share the link.
Can I create reports from Claude or ChatGPT?+
Yes, with the MCP server and a key that has actions enabled: the create_share_report tool makes the same branded link.
Which AI engines do the reports cover?+
ChatGPT, Gemini and Google AI Overviews on every plan; Pro and Business add Perplexity and Google AI Mode, and Business adds Claude.
Keep the client, own the report
Start a 3-day free trial and send your first white-label report today.
