Free tools / GEO Audit
One GEO audit, three signals, one score
Visibility, crawlability and trust each have their own free tool. This one runs all three together and gives you a single 0 to 100 score with the fixes ranked by impact.
By Raphaël Aubry, founder of Howseen AI · Updated
Free, no signup. Your result shows right here.
How it works
The audit reuses the same checks as our visibility, crawler and E-E-A-T tools, run together, then reduced to one score with recommendations for the weakest signal. Nothing is simulated or guessed.
“AI Mode and AI Overviews may use different models and techniques, so the set of responses and links they show will vary.”
Google Search Central, AI features and your website
Brand, category, site
The three inputs the three checks need.
We run all three checks
Visibility (live AI answers), crawlability (robots.txt, llms.txt, sitemap) and trust (author, dates, schema).
Fix the weakest signal
Recommendations are ranked by which of the three scores is lowest.
FAQ
Short answers to the questions people ask most before they run the GEO audit, based on what the tool actually checks.
What does the GEO audit check?+
Three signals already used by Howseen’s other free tools: AI visibility (are you named for your category), AI crawlability (can AI crawlers read your site) and E-E-A-T trust signals (author, dates, schema, citations). It combines them into one score.
Is this real or simulated?+
Real. Visibility comes from live Claude answers with web search on; crawlability and trust come from fetching your actual robots.txt, llms.txt, sitemap and page HTML. Nothing is guessed.
How is the score calculated?+
An equal-weighted average of the three signal scores (visibility, crawlability, trust), each out of 100. If one signal could not be computed, the score uses the signals that could be.
What do I do with a low score?+
The tool ranks 2 to 4 recommendations by which signal is weakest. Fix that one first, since it is usually the cheapest lever.
Go further: Why AI recommends your competitors, not you · Tracking several brands? See enterprise AI visibility
More free tools
This audit combines three of these checks into one score. Each one below also works on its own, for a deeper look at a single signal.
Sources
The official documentation this tool follows, from the companies that run the AI crawlers and the standards it checks against.
