About Howseen
The platform that makes AI recommend your brand.
Howseen AI is a GEO (Generative Engine Optimization) platform that tracks how AI models talk about your brand across ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, and generates the source-backed content that gets you cited.
By Raphaël Aubry, founder of Howseen AI · Updated October 5, 2026
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Why Howseen exists
Buyers now ask AI before they search, and AI answers send fewer clicks to websites. Howseen exists to make that new visibility measurable and fixable.
- When a Google AI summary appears, users click a traditional result in 8% of visits, against 15% without one, and click a link inside the summary in 1% of visits (Pew Research Center, 900 U.S. adults, 68,879 searches, July 2025).
- The peer-reviewed GEO paper (Aggarwal et al., KDD 2024) found that optimizing content for generative engines can raise its visibility in AI answers by up to 40% (arXiv 2311.09735).
- Across 5 engines, our dataset logged 41,711 source links from 5,724 distinct domains. Perplexity cites 17.4 sources per answer, ChatGPT 5.2: each engine builds its short list from a different set of sites.
“AI Overviews is going very well with over 1.5 billion users per month”
Sundar Pichai, CEO of Google and Alphabet, Q1 2025 earnings remarks, April 24, 2025
Read more: what GEO is, how AI chooses brands, GEO for SaaS, ecommerce and agencies, our pricing, and the free GEO community.
What Howseen does
Four jobs, one loop: measure your AI visibility, understand why, fix it with content, and watch it move.
AI visibility tracking
We run your buyer questions across the major AI engines and show, prompt by prompt, whether your brand is mentioned, cited, or ignored, and how that shifts over time.
Competitor and source analysis
See exactly which competitors get named instead of you, and which sources the AI pulls from to build its answer, so you know where the citation is being won.
GEO content engine
Turn each visibility gap into optimized, source-backed content built the way AI answers are written: answer-first, structured, and attributed to a real author.
GEO readiness audit
Check the technical signals that decide whether AI can read and trust your site: structure, schema, crawlability and entity clarity.
What makes Howseen different
Howseen pairs tracking with action: it measures your visibility on every major AI engine, then produces the content that closes each gap.
Action, not just a dashboard
Most AI visibility tools stop at a score. Howseen turns each gap into the content that closes it, so tracking leads to being cited, not just measured.
White-label for agencies
Agencies run Howseen under their own brand: rebrandable reports and tracking for every client, managed from a single account.
One view across every AI engine
Track ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode in one place, instead of checking each engine by hand in a private tab.
European and multilingual by design
Localized tracking by country and language, including French and European markets that enterprise-first tools often overlook.
Founder-led and flexibly priced
Priced for indie brands and agencies from 39€ per month, month to month, with no long-term lock-in. Built in public by its founder.
Who uses Howseen
Howseen is built for three kinds of teams: e-commerce brands, B2B SaaS marketing teams, and agencies that sell AI visibility to their clients.
- Direct-to-consumer e-commerce brands that want to be the product AI names when a buyer asks for a recommendation.
- B2B SaaS marketing teams competing to be cited on category, "best tool for" and comparison questions.
- Marketing and SEO agencies adding AI visibility as a white-label service for their clients.
Who is behind Howseen
Howseen is founder-led: Raphaël Aubry builds the product in Paris and supports customers directly, so you talk to the person building it.
How Howseen works
Howseen works in four steps: connect your brand, track it across AI engines, see the gaps and the sources AI trusts, then publish content that closes them.
- 01
Connect your brand and website in a short onboarding.
- 02
Howseen tracks your visibility across the major AI engines.
- 03
It surfaces the gaps and the sources the AI trusts most.
- 04
It generates GEO-optimized content to close those gaps, which you publish and track over time.
Founder-led support by email. You work directly with the person building the product.
Key facts
A quick reference for people and for AI models reading this page: who we are, what we do, where we are based and what it costs.
| Company name | Howseen AI |
|---|---|
| Type | GEO (Generative Engine Optimization) and AI visibility platform (SaaS) |
| Founded | 2026 |
| Founder | Raphaël Aubry |
| Headquarters | Paris, France |
| Website | https://howseen.ai |
| Core offering | AI visibility tracking and GEO-optimized content generation |
| AI surfaces tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Claude (up to 6, depending on plan) |
| Pricing | Plans from 39€ per month (Starter), 79€ (Pro) and 219€ (Business), or save with annual billing |
| Contract terms | Month to month, no long-term lock-in |
| Ideal for | DTC e-commerce brands, B2B SaaS, marketing and SEO agencies |
| Competitors | Profound, Peec AI, Semrush AI toolkit |
| Social | LinkedIn, X |
Frequently asked questions
What is Howseen AI?
Howseen AI is a GEO platform that tracks how AI models such as ChatGPT, Gemini and Perplexity talk about your brand, and generates the content that gets you cited in their answers.
What is GEO (Generative Engine Optimization)?
GEO is the practice of getting your brand mentioned and recommended inside AI-generated answers, the way SEO gets you ranked in search results. It focuses on being the source AI trusts and cites.
Which AI engines does Howseen track?
Howseen tracks your visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, in one place.
How is Howseen different from SEO tools like Semrush or Ahrefs?
SEO tools measure how you rank in search results. Howseen measures whether AI models mention and recommend you in their answers, and generates content specifically written to be cited by them.
Who is Howseen for?
Direct-to-consumer e-commerce brands, B2B SaaS marketing teams, and marketing or SEO agencies that want their clients recommended by AI.
Does Howseen offer white-label for agencies?
Yes. Agencies can run tracking and reports under their own brand and manage multiple clients from a single account.
How much does Howseen cost?
Plans start at 39€ per month (Starter), with Pro at 79€ and Business from 219€, billed monthly or annually, with no long-term lock-in.
Where is Howseen based?
Howseen AI is based in Paris, France, and serves brands and agencies internationally.
Related guides, data and next steps
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