GEO for founders
Get recommended by AI, without a marketing team.
You run the company, sell, ship and hire. Nobody is checking what ChatGPT says about you. Howseen gives you one clear number, writes the articles that move it, and asks for about 10 minutes of your week.
By Raphaël Aubry, founder of Howseen AI · Updated October 24, 2026
3-day free trial, cancel in 1 click. Trial: 3 days, plans from €39 per month. Cancel anytime from your settings.
The shift
Your next customers ask AI first
Before they reach your site, more buyers ask an AI what to use or who to hire. If it names a competitor, you lose the deal without ever seeing it, and no one on a small team has time to notice.
You do not need to become a marketer. You need to know where you stand, fix the biggest gap first, and keep going every week.
Your week
10 minutes a week
Here is the whole routine. Howseen does the tracking and the writing in the background, and you only make the calls that need a founder.
Check one number
Open the dashboard, read your AI visibility and see who AI names instead of you. That tells you whether things are moving and where the gap is.
Approve the articles
Howseen writes articles on the questions where you are missing. Read them, adjust what needs your voice, approve.
Let them publish
Connect your site once and approved articles publish to it. If your site has no publishing API, you get the article ready to paste. See integrations.
On autopilot
What runs without you
The parts that take time are the parts Howseen automates, so the work keeps going in the weeks you are busy elsewhere.
Tracking every 3 days
Your buyer questions are asked to the AI engines every 3 days. You see the trend and who is named instead of you, without running a single search.
Articles written for AI
Every month Howseen writes GEO articles on your gaps, with a direct answer up top and sources, the format AI engines tend to quote.
Publishing to your site
WordPress, Shopify, Ghost, BigCommerce and headless sites connect once, so approved articles go live on your own site.
Experts when you want them
Prefer to touch nothing? Our experts can run it for you with the Done for you plan, see the pricing page.
Where Howseen fits. Howseen tracks how AI engines talk about your company, shows who gets named instead of you, and writes and publishes the content that closes the gap. Check your site with the free AI score, read what GEO is, see content autopilot, or join the community.
The evidence
Why founders cannot ignore AI answers
AI answers now sit between your buyer and your website. Fewer clicks reach your pages, so being named inside the answer matters more every quarter.
- →When a Google AI summary appears, users click a traditional result in 8% of visits, against 15% without one, and click a link inside the summary in 1% of visits (Pew Research Center, 900 U.S. adults, 68,879 searches, July 2025).
- →Gartner predicted in February 2024 that traditional search engine volume would drop 25% by 2026, with search marketing losing share to AI chatbots and virtual agents.
- →The peer-reviewed GEO paper (Aggarwal et al., KDD 2024) found that optimizing content for generative engines can raise its visibility in AI answers by up to 40% (arXiv 2311.09735).
“AI Overviews is going very well with over 1.5 billion users per month”
Sundar Pichai, CEO of Google and Alphabet, Q1 2025 earnings remarks, April 24, 2025
Read how to check if ChatGPT mentions your brand, why AI recommends your competitors, and how AI chooses brands.
Founder questions
I have no marketing team. Can I still do GEO?+
Yes. Howseen tracks the questions, finds the gaps and writes the articles. Your part is reading one number, approving articles and deciding what matters, about 10 minutes a week.
What is the one number to watch?+
Your AI visibility: how often AI engines name you on the questions your buyers ask. Next to it, check who they name instead, because that is the gap to close first.
Do I have to publish the articles myself?+
Not if your site is connected. Approved articles publish to WordPress, Shopify, Ghost, BigCommerce and headless sites. If your site has no publishing API, you get the article ready to paste.
Which plan should a founder start with?+
Starter at €39 per month covers one brand. Pro at €79 per month adds more questions, more AI engines, more articles and AI traffic from GA4. Every plan starts with a 3-day free trial, cancel in 1 click.
How fast will AI start naming us?+
It varies. AI answers change as their sources change, so new articles and mentions move citations over weeks rather than overnight. Tracking every 3 days shows you what is working.
See if AI recommends your company
One number, articles written for you, about 10 minutes a week. Start with a 3-day free trial.
3-day free trial, cancel in 1 click. Trial: 3 days, plans from €39 per month. Cancel anytime from your settings.
