The best GEO tools in 2026, ranked.

AI visibility tools, they all promise to tell you if ChatGPT recommends your brand. So I went through the pricing pages of six of them so that you don't have to. Here's the short answer. If you're an enterprise with a big budget, look at Profound. If you want clean analytics, Peec AI. If you want the cheapest, serious start, Otterly would be nice. If you already live in Semrush or Ahrefs, their add-ons. And if you want the tool to also do the work, not just the report, that's what we built at Howseen. So full disclosure, Howseen is my company, so I will give you the trade-off for every tool, mine included. Before prices, 5 questions, ask them to every vendor. 1. Which AI engines are included in the price and which are paid add-ons? 2. Does it show the sources the pages AI read to build its answer? 3. Does it show who gets named instead of you? Question by question. For the fourth one, it's more like, does it stop at a report or does it help you to fix the gap? And for the fifth one, if you're an agency, can you send reports under your own brand to manage your clients? So a quick tip if you want to know where you stand before you read a single pricing page, There is a free report linked in the description, no card, about 2 minutes to see where your brand stands. So for Profound, it's the Enterprise option, one of the deepest data products in the category. You can try it free for 7 days with 50 prompts on ChatGPT, Gemini and Google. After that, it's Enterprise, priced after a demo. For the trade-off, there is no public self-service price, so great if you have a team and a budget, but heavy if you're a small brand. For Peec AI, it's a focused analytics and it's clean. 95 dollars a month for 50 prompts, 3 AI models of your choice and unlimited users. Pro is 245, Advanced 495, extra models cost extra. But for the trade-off, it's analytics. It tells you where you stand but the content work happens somewhere else. For Otterly.AI, it's the cheapest serious entry, 29 dollars a month. But read the line under the price, 15 prompts. So the plan most teams need is 189 for 100 prompts. And Gemini, Google AI Mode and Claude are paid add-ons. So for the trade-off, low entry price, okay, but the real price depends on what you add. For Semrush, they also have their AI Visibility Toolkit. So if you're already into Semrush, the AI Visibility Toolkit sits right next to your keywords and backlinks. $99 a month, no free trial according to Semrush. Every extra domain is another $99. But for the trade-off, convenient if you're already inside Semrush. But the cost grows per domain and the content work lives in other toolkits. For Ahrefs, it starts at $199 a month. Its strength is the data, huge base of prompts from Ahrefs, plus your own tracked prompts. but the trade-off on this one, it's built for discovery and research. It won't write or publish anything for you. So now for Howseen, what does it do differently? So for Howseen, we have 79 euros per site per month, one plan for the moment. It tracks five main AI surfaces: ChatGPT, Gemini, Perplexity, Google AI mode, and Overviews. So it shows who gets recommended instead of you, which sources AI is actually trusting and reading, and then it does the part the others leave to you. It writes the contents to close each gap, publishes to any CMS (natively Shopify, WordPress, Ghost and BigCommerce, others via webhook). we also have our MCP and API integration so let me show you on a real brand so for the trade-off honestly we are a young company most of our proof is our own data and enterprise controls are lighter than Profound for example but if you want to run this on your own brand the free report is the first link in the description so now which one is right for you so big team big budget you want the deepest data let's go for Profound I'd say you want analytics and you will do the content yourself, Peec is fine. It's more like for marketing and growth team. If you have a tight budget, a handful of prompts, Otterly, but count the add-on. And if you're already paying for Semrush or Ahrefs, start with their add-on, I'd say. Now, if you want tracking and a fix in one place at a fixed price per site, that's Howseen. And finally, how do you test a tool before you pay? Last thing, don't pick from a pricing page, pick from your own results. Very important. So take the five questions a customer would ask before buying from you, run them through any of these tools if a tool can't tell you who gets named instead of you and why move on and change I mean you can start with ours for free and if this helped the next video is about why AI recommends your competitors instead of you so subscribe so you don't miss anything