GEO for Agencies
Your clients are already asking whether AI recommends them. GEO is the service that answers it, tracks it, and improves it, alongside the SEO and content work you already do.
By Raphaël Aubry, founder of Howseen AI · Updated September 2026The opportunity
Your clients are noticing that buyers ask ChatGPT, Gemini and Perplexity what to use before they Google. They want to know if the AI names them, and what to do when it does not. That question has no owner yet.
GEO turns it into a service you can retain: measure where each client stands in AI answers, close the gaps, and report on it every month. The surface is early and uncrowded, which is exactly when an agency can plant a flag and grow into it.
What you deliver
Four concrete deliverables that map onto how you already package work for clients.
Show where the client is named versus their competitors, across ChatGPT, Gemini, Perplexity and Google AI, on the questions their buyers actually ask.
Share of voice, sentiment and citations, updated every 3 days, so the client can see their position move as you work rather than waiting for a quarterly readout.
Publish the pages that answer the buyer questions where a competitor is named today, so the models have a reason to cite your client.
Get the client into the reviews, communities and roundups the models lean on, the mentions that often move AI answers more than a backlink.
Run it across clients
Track every client from a single place, each with their own buyer questions, competitors and reports. You switch between brands instead of juggling separate tools.
Reports go out under your own brand, white-label, so the AI visibility work reads as part of your agency's deliverables. That is what turns GEO from a one-off audit into a repeatable service line you can sell again and again.
How to package it
Most agencies do one of two things, and both work. You know your own pricing better than any template, so treat this as guidance rather than a rule.
Bundle it into an existing retainer
Fold GEO into the SEO or content retainer you already run. It raises the value of the engagement without asking the client to approve a new line item.
Sell it as a standalone
Lead with an AI visibility audit, then convert it into monthly tracking and content. This is a clean way to open a conversation with a brand you do not work with yet.
Price it the way you price the rest of your retained work, based on scope and the number of brands you cover.
Where Howseen fits
Howseen runs the tracking and content loop white-label, so the deliverables carry your brand instead of ours. Agencies get volume pricing across the brands they cover, and there is a partner program to earn on the brands you refer rather than run yourself.
See the agency pricing, look at the partner program, compare the best GEO tools for client work, or read what GEO is if you want the primer to share with clients.
Yes. You can track several brands from one place, each with its own buyer questions, competitors and reports, so GEO becomes a repeatable service line across your book of clients.
Yes. You can present the tracking and reporting under your own brand, so the AI visibility work shows up as part of your agency's deliverables rather than a third-party tool.
Most agencies either bundle GEO into an existing SEO or content retainer or sell it as a standalone audit plus monthly tracking. Price it the way you price your other retained services, based on the scope and the number of brands you cover.
You can do either. Run Howseen white-label as part of your own service and bill the client directly, or refer brands through the partner program and earn on the ones you send. Many agencies mix both.
SEO optimizes for rankings and blue links on search engines. GEO optimizes for whether an AI answer names your client when a buyer asks what to use or buy. It is measured separately, so it sits alongside your SEO work rather than replacing it.
Track AI visibility for every client from one place, report on it under your own brand, and turn each gap into content that gets them cited.
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