Set up your brand in Howseen, screen by screen

Step 1

How do you create your account?

Go to the sign-up page, continue with Google or Microsoft, or use your work email and a password. Then confirm your email if Howseen asks you to.

1. On howseen.ai, click Start free trial. You land on Create your account.
2. Click Continue with Google or Continue with Microsoft, or type your Work email and a Password of at least 6 characters, then click Create account.
3. If you used an email and a password, open the confirmation email and click the link. You continue right from that tab.
4. Use your usual work email: disposable inboxes are refused.

Step 2

What do you enter on the first setup screen?

Your website, and a few words about your brand. Howseen reads your site to suggest your profile, your topics and the questions your buyers ask AI.

1. On Start tracking your brand, type your site in Website.
2. In Tell us about your brand, add what you offer and which regions you serve. The more precise, the better your questions.
3. Click Analyze my site and wait a few seconds while Howseen reads your pages.

Tip. Stuck? The same screen offers Book a call: 30 minutes with Raphaël, the founder, to set it up with you.

Step 3

What should you check on your profile?

Howseen fills your profile from your site. Check the brand name, the description and the audience, because every question and article is built from them.

1. On Did we get this right?, check Brand name and choose Brand (one brand) or Agency (several brands).
2. Read the Description: one or two sentences on what you sell and to whom. Fix anything that is off.
3. Check Industry, Brand identity and Products & Services.
4. Set the Audience distribution. The percentages must add up to 100%.
5. Pick a Positioning angle: lowest price, best quality, best service, best value, or your own words. Then click Next.

Step 4

Which competitors should you add?

The three to five brands your buyers compare you with most often, entered by their domain. They are the brands your share of voice is measured against.

1. On Who are you up against?, type a competitor's domain, for example competitor.com, so Howseen can pull its logo.
2. Add the brands that show up in your sales calls, not the biggest names of your industry.
3. Click Track these competitors →. You can change them later in Settings → Competitors.

Starter tracks 3 competitors per brand, Pro and Business 5. Share of voice is explained in lesson 2.2.

Step 5

How do you choose your market and topics?

Pick the country and language where most of your buyers are, then keep the topics you want to be known for. Questions are asked in that market.

1. On Which region should we run your prompts in?, choose the Target location and the Language of your buyers, then click Next.
2. On What topics should we create prompts for?, keep the topics that match what you sell. Add your own with the custom topic field and Add custom.
3. Use short topic names, in the words buyers type, for example invoicing for freelancers. Then click Next.

Step 6

How do you review your buyer questions?

Keep the questions a real buyer would ask before choosing, untick the rest, and add your own. This list drives every number you will see.

1. On Review the prompts we'll track for your brand, read each question.
2. Untick questions that contain your brand name or that no buyer would ask.
3. Type your own questions in the field and press Enter. Follow the tips on screen: questions customers actually ask, with your category, without branded terms.
4. Click Looks good.

How to write good questions: lesson 2.1. Why one question hides several searches:

“Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf.”

Step 7

How do you start tracking?

Look at the first benchmark, then activate your plan. Tracking starts right away and the first numbers arrive within minutes.

1. The next screen shows who AI recommends in your market. Click Get ahead of them →.
2. Your dashboard opens behind a box that says Everything is ready for your brand. Click Activate my AI visibility.
3. Choose Monthly or Yearly and a plan (Starter, Pro or Business), then click Start a 3-day free trial and complete the payment page.
4. Back on the dashboard, a banner says Processing data…. Initial data arrives in about 5 minutes and is complete in about 30 minutes.

Why start now: when a Google AI summary appears, people click a classic result in 8% of visits, against 15% without one (Pew Research Center, July 2025). Every week without tracking is a week of answers you do not see.

After setup

Where do you find help inside Howseen?

Click your name at the bottom of the left menu. You can restart the product tour, open this academy, and reach billing from there.

1. At the bottom left, click your name, then Restart product tour for a guided tour of the dashboard.
2. In the same menu, Howseen Academy opens this course.
3. Next, connect Google Search Console (lesson 4.2) and Bing (lesson 4.3). It takes a few minutes and unlocks indexing checks.

Google confirms that indexing is required to appear in AI Overviews and AI Mode (Google Search Central, AI features and your website), which is why these two connections come next.