Work your Action Plan

The score

What is the GEO score at the top of the Action Plan?

A score out of 100 built from three levers you can each push to 100: Technical, Content and Off-page. Every action you complete earns points.

• GEO score: your global score out of 100, with a level.
• Three bars: Technical (can AI read your site), Content (do you have pages that answer your buyer questions), Off-page (are you named on the sites AI reads).
• On the right: points earned out of the total, and the number of high-priority left.

Getting actions

Where do the actions come from?

From your tracking. Howseen reads your answers, the sources they cite and your audit, and turns each gap into an action. Click Generate recommendations to refresh them.

1. Open Action Plan in the left menu, under Optimize.
2. Click Generate recommendations at the top right after a new check or a big change.
3. Switch between Board and List. Filter by Severity, Assignee or Action type.

One action

What is inside an action?

The title says what to do. Inside you find the priority, the effort, the points, the expected impact, the signals behind it and the steps, in order.

• Priority (High, Medium, Low), type, on-page or off-page, the engines it was tracked on.
• Effort: Low effort about 1 day, Medium effort about 2 to 3 days, High effort ongoing.
• Expected impact: how many questions it can move you into, and the points it unlocks.
• Signals: the facts behind it, for example a domain cited on several questions where you are absent, or real Google demand.
• Steps, Internal notes for your team, and the Sources AI cites most in your category.

Some actions carry a Google-confirmed badge: they come from your Search Console data, for example a page sitting on page 2 of Google for a query you could win (lesson 4.2). Their last step is often to request indexing again in Search Console (Search Console Help, URL Inspection tool).

Moving it

How do you move an action to done?

Use the buttons at the top of the action: To-do, In Progress, Complete. Archive the ones that do not fit. Your board and your score update.

1. Open an action, then click To-do to plan it.
2. When someone starts, click In Progress. If your account has team seats, assign it from the board.
3. When it is done, click Complete. The points go to your GEO score.
4. Not relevant? Click Archive. Need to share it? Click Export.
5. Use the tabs Suggested, To-do, In Progress, Completed and Archive to see each column.

Routine

What weekly routine works best?

One hour a week is enough to start: pick three actions, ship them, and check what moved at the next runs. Consistency beats one big push.

1. Monday: open the Overview, then the Action Plan. Move three high priority actions to To-do, at least one Content and one Off-page.
2. During the week: ship them. For Content, generate and publish the page; for Off-page, send the outreach.
3. Friday: mark them Complete, write a note on what you did, and click Generate recommendations after your next check.

This rhythm is our suggestion, not a rule. The principle behind it comes from the research: pages that add facts, quotes and sources gain visibility in AI answers (Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024), and Google rewards helpful content made for people (Google Search Central, Creating helpful, reliable, people-first content). Small, regular improvements add up.

“Google's automated ranking systems are designed to prioritize helpful, reliable information that's created to benefit people, and not content that's created to manipulate search engine rankings.”