MCP use case
Find the questions competitors win
Every buyer question where AI names a rival and not you. One command in Claude, ChatGPT or Cursor, answered with your real Howseen data.
By Raphaël Aubry, founder of Howseen AI · Updated Command
Paste this in your assistant
Connected to the Howseen MCP server, Claude, ChatGPT or Cursor runs this command with the Howseen tools listed below, on your own brands only.
Which of my tracked buyer questions name a competitor and not me? Group them by engine, show the competitor named, and quote one real answer for the 3 most important questions.Not connected yet? Set it up in 2 minutes for Claude, ChatGPT or Cursor.
What it does for you
What “Find the questions competitors win” does for you
Every buyer question where AI names a rival and not you: your assistant answers from your own Howseen data, the same numbers as your dashboard, in one plain-English command.
Visibility averages hide the questions that matter. This lists the exact questions you lose, which competitor wins each one and on which engine, with real answer excerpts so you can read what AI says about them, and what it leaves out about you.
Under the hood
The tools it uses
Your assistant picks these Howseen tools by itself. Read tools work with any key. This use case only reads your data, so a read-only key is enough.
| Tool | What it does |
|---|---|
get_prompt_gaps | Questions where a competitor is named and you are not |
search_responses | Real AI answer excerpts with their citations |
get_competitors | Competitor ranking by visibility |
“Think of MCP like a USB-C port for AI applications.”
Anthropic open-sourced the protocol in November 2024 (Anthropic, Introducing the Model Context Protocol (November 2024)), and OpenAI documents how its models connect to remote MCP servers (OpenAI, Connectors and MCP servers). All 26 tools and the security model are on the MCP server page.
Which questions name a competitor instead of you?
The 3-day free trial runs your buyer questions and shows who AI names. Cancel in 1 click.
Proof
Run on our own brand first
On October 5, 2026, across 50 real buyer questions, a competitor was named in 45 and Howseen was not.
Questions tracked
50
our own brand
Named a competitor, not us
45
October 5, 2026
MCP tools
26
read + confirmed actions
Different engines trust different sources: in our study of 5,331 AI answers, YouTube was cited in 45% of Google AI Overviews and in 0 of 1,164 ChatGPT answers. Research on generative engines shows that the way a page answers decides how often it is cited (Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024). The MCP server is included from Pro and in the 3-day trial (pricing).
Questions, answered
Do I need to write code?+
No. Connect the Howseen MCP server to your assistant once, then paste the command in plain English.
Which assistants can run it?+
Any MCP client: Claude, Claude Code, ChatGPT (developer mode), Codex and Cursor.
Can it change my account?+
Only with a key that has actions enabled, and only after you confirm each previewed change. Read-only keys can only read.
Which plans include the MCP server?+
Pro and Business, and the 3-day trial.
Find the questions competitors win, in one question
Start a 3-day free trial, then connect Howseen to your assistant and run it on your own brand.
