Make AI your next growth channel.

GEO is getting your brand recommended inside AI answers, the way SEO gets you ranked on Google. SEO optimizes for blue links and keywords; GEO optimizes for the sources AI models cite when someone asks what to buy. A page can rank low on Google and still be the one ChatGPT names, which is why GEO is measured and worked on separately. The term comes from the research paper that coined it (Aggarwal et al., KDD 2024), which found that optimizing content for generative engines can raise its visibility in AI answers by up to 40%.

Buyers increasingly read the AI answer before clicking anything: when a Google AI summary appears, users click a traditional result in 8% of visits against 15% without one (Pew Research Center, July 2025). And each AI picks different sources: in our study of 5,331 AI answers, YouTube is cited in 45.0% of Google AI Overviews answers but in 0 of 1,164 ChatGPT answers.

Howseen shows how your brand appears across the main AI engines, benchmarks you against competitors, and traces the exact sources those answers are built on. Then it closes the gaps on two fronts: on-page, by writing and publishing content to your own site, and off-page, by pointing your outreach and PR at the review sites, forums and wikis the models actually cite.

Howseen tracks up to six AI engines depending on your plan: ChatGPT, Gemini and Google AI Overviews on Starter, adding Perplexity and Google AI Mode on Pro, and Claude on Business. You see your visibility, sentiment and share of voice on each, updated every 3 days, or daily on Business. Google explains how AI Overviews and AI Mode work, and how websites appear in them, in its Search Central guide to AI features.

AI models recommend the brands that appear in the sources they trust: community threads, review sites, editorial and well-structured pages. Howseen finds the prompts and sources that decide your category, then produces the content that gets you into those answers, so you move from invisible to cited.

Yes. Every gap Howseen finds becomes a scheduled article written in your voice and pushed straight to your CMS, from WordPress to Shopify to Next.js. It works like a content agent that closes the gaps on autopilot, not another dashboard that just hands you a score.

Yes. Agencies run Howseen across multiple client brands and share white-label reports, so GEO becomes a service they can sell. You track, benchmark and publish for every client from one place. Start a 3-day free trial on any client brand.

Yes. Your account and brand data are stored in the EU, in a Frankfurt data center (Supabase, eu-central-1), and product analytics run on PostHog EU hosting. Some AI model providers process prompts outside the EEA, as listed in our privacy policy. Howseen is run by a French company and follows the GDPR. More in our guide to GDPR-compliant AI visibility tools.