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Integration · Claude (MCP)
Your AI visibility data inside Claude
Connect the Howseen MCP server to Claude and ask, in plain English, where ChatGPT, Gemini and Google AI name your competitors instead of you.
By Raphaël Aubry, founder of Howseen AI · Updated Overview
What the Howseen MCP server does in Claude
The Howseen MCP server lets Claude read your AI visibility data and, when you allow it, act on it: track questions, draft and publish articles.
Ask in plain English: “Which buyer questions name my competitors and not me?”, “Which sites should I get listed on first?”, “What changed since my last scan?”. Claude answers with the same numbers as your Howseen dashboard, for your own brands only.
“Think of MCP like a USB-C port for AI applications.”
The Model Context Protocol is an open standard that Anthropic open-sourced in November 2024 (Anthropic, Introducing the Model Context Protocol (November 2024)). It is how Claude connects to outside data such as your Howseen numbers.
Setup
How to connect Howseen to Claude
Create a key in Howseen settings, paste the ready-made setup for Claude, then ask your first question. No code to write.
- Claude (web, desktop, mobile): add one custom connector with the Howseen server URL, then it works on claude.ai, in the Claude Desktop app and on mobile.
- Claude Code: one command in your terminal (claude mcp add), available in every project. See the Claude Code and Codex guide.
- Your key: create it in Howseen under Settings, API & AI assistants; Settings gives you the exact setup with your key inside.
Claude documents custom connectors for remote MCP servers (Claude Help Center, custom connectors using remote MCP) and MCP in Claude Code (Claude Code docs, Connect Claude Code to tools via MCP).
Reference: Claude Help Center, custom connectors using remote MCP. The server lives at https://app.howseen.ai/api/mcp (Streamable HTTP) and authenticates with your key.
Tools
26 tools, read only by default
Read tools work with any key; action tools need a key with actions enabled, and every change is previewed before you confirm it.
- See the gap: get_prompt_gaps, get_easiest_wins, get_changes, get_visibility, get_competitors, get_top_sources, search_responses.
- Close it: add_prompts, add_competitor, draft_article, run_scan, create_share_report.
- Publish: publish_article to your connected CMS, then request_indexing on Google and Bing.
Full list and security model on the MCP server page. Ready-made workflows: MCP use cases.
Which questions name a competitor instead of you?
The 3-day free trial runs your buyer questions and shows who AI names. Cancel in 1 click.
Proof
We ran it on our own brand first
On October 5, 2026, across 50 real buyer questions, a competitor was named in 45 and Howseen was not: our visibility was 4%.
Questions tracked
50
our own brand
Named a competitor, not us
45
October 5, 2026
Tools
26
read + confirmed actions
The same answer returned the sites already cited in those lost answers, ranked easiest first. The MCP server is included from Pro and in the 3-day trial (pricing).
Questions, answered
Can Claude change my Howseen account?+
Only if you allow it. Keys are read only by default. With actions enabled, every change comes as a preview first and only happens after you confirm; your plan limits apply as in the app.
How do I add Howseen to Claude?+
In Claude, add a custom connector with the Howseen MCP server URL from your Howseen settings. In Claude Code, run the claude mcp add command shown in Settings.
Which plans include the MCP server?+
Pro and Business, and the 3-day trial.
Is my data shared with other users?+
No. A key only sees the brands of the account that created it, or a single brand if you choose. Howseen stores only a hash of your key.
What can I ask?+
Which buyer questions name a competitor and not you, which sites AI cites in those answers, what changed since the last scan, and to draft and publish the article that wins a question back.
Ask Claude where AI picks a competitor
Start a 3-day free trial, then connect Howseen to the assistant you already use.
