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Integration · ChatGPT (MCP)
Your AI visibility data inside ChatGPT
Connect the Howseen MCP server to ChatGPT and ask it which of your buyer questions it, and other AI engines, answer with a competitor.
By Raphaël Aubry, founder of Howseen AI · Updated Overview
What the Howseen MCP server does in ChatGPT
The Howseen MCP server lets ChatGPT read your AI visibility data and, when you allow it, act on it: track questions, draft and publish articles.
Ask in plain English: “Which buyer questions name my competitors and not me?”, “Which sites should I get listed on first?”, “What changed since my last scan?”. ChatGPT answers with the same numbers as your Howseen dashboard, for your own brands only.
“Think of MCP like a USB-C port for AI applications.”
The Model Context Protocol is an open standard that Anthropic open-sourced in November 2024 (Anthropic, Introducing the Model Context Protocol (November 2024)). ChatGPT supports it through connectors, so your Howseen data is one question away.
Setup
How to connect Howseen to ChatGPT
Create a key in Howseen settings, paste the ready-made setup for ChatGPT, then ask your first question. No code to write.
- ChatGPT: add Howseen as an MCP connector, in developer mode.
- Codex: one command in your terminal (codex mcp add), with your key read from an environment variable. See the Claude Code and Codex guide.
- Your key: create it in Howseen under Settings, API & AI assistants; Settings gives you the exact setup.
OpenAI documents how ChatGPT and its models connect to remote MCP servers (OpenAI, Connectors and MCP servers).
Reference: OpenAI, Connectors and MCP servers. The server lives at https://app.howseen.ai/api/mcp (Streamable HTTP) and authenticates with your key.
Tools
26 tools, read only by default
Read tools work with any key; action tools need a key with actions enabled, and every change is previewed before you confirm it.
- See the gap: get_prompt_gaps, get_easiest_wins, get_changes, get_visibility, get_competitors, get_top_sources, search_responses.
- Close it: add_prompts, add_competitor, draft_article, run_scan, create_share_report.
- Publish: publish_article to your connected CMS, then request_indexing on Google and Bing.
Full list and security model on the MCP server page. Ready-made workflows: MCP use cases.
Which questions name a competitor instead of you?
The 3-day free trial runs your buyer questions and shows who AI names. Cancel in 1 click.
Proof
We ran it on our own brand first
On October 5, 2026, across 50 real buyer questions, a competitor was named in 45 and Howseen was not: our visibility was 4%.
Questions tracked
50
our own brand
Named a competitor, not us
45
October 5, 2026
Tools
26
read + confirmed actions
The same answer returned the sites already cited in those lost answers, ranked easiest first. The MCP server is included from Pro and in the 3-day trial (pricing).
Questions, answered
Can ChatGPT change my Howseen account?+
Only if you allow it. Keys are read only by default. With actions enabled, every change comes as a preview first and only happens after you confirm; your plan limits apply as in the app.
How do I add Howseen to ChatGPT?+
In ChatGPT, turn on developer mode and add an MCP connector with the Howseen server URL from your settings. In Codex, run the codex mcp add command shown in Settings.
Which plans include the MCP server?+
Pro and Business, and the 3-day trial.
Is my data shared with other users?+
No. A key only sees the brands of the account that created it, or a single brand if you choose. Howseen stores only a hash of your key.
What can I ask?+
Which buyer questions name a competitor and not you, which sites AI cites in those answers, what changed since the last scan, and to draft and publish the article that wins a question back.
Ask ChatGPT where AI picks a competitor
Start a 3-day free trial, then connect Howseen to the assistant you already use.
